Posts Tagged ‘logos’

The following are print & web design projects that I have worked on during the month of March 2010.

1. Sesame Communications – Beaupre web design
   
2. Home Resource Network – eNewsletter design/layout
   
3. Parent Support Group – Pro bono layout of 11 different insert cards
   
4. Seattle Reproductive – Mother’s Day greeting card design
   
5. Sesame 24×7 – Hughes web design
   

These are print & web design projects I have worked on during the month of February 2010:

1. Africa Easy – Quarter page ad design
   
2. Sesame Communications – Howell web design
   
3. Sweet Lily Organic Salon – Various design of marketing materials
   

   

   

4. Rodgers Law Firm – Logo comps
   
5. Sesame Communications – Alba web design
   
6. Sesame Communications – Williamson we design
   
7. Sesame Communications – Vadecha web desogm
   
8. Emerald City Lights – Pro bono brochure layout
   
9. Sesame Communications – Rodriguez web design
   
10. Sesame Communications – Rosen web design
    
11. Simply Efficient – newsletter banner
    
12. Sesame Communications – Cook web design
    
13. New Project News Magazine – IGBS ad design
    
14. Rodgers Law Firm – Final logo design and business card layout
    
15. Just A Call Away – logo design
    
16. New Project News – Magazine layout/design
17. Simply Efficient – CD label design
    
18. Just A Call Away – web redesign
    
19. Rodgers Law Firm – PowerPoint template design
    
20. Home Resource Network – half page flyer design
    

The following are projects I’ve worked on during the month of January 2010:

1. McBuzz – Blog header for Michael Powell
   
2. McBuzz – Blog header for Scontrino & Powell
   
3. Sesame Communications – Reed web design
   
4. Jim Allen – Letterhead and business card design
   
5. ANSWER – brochure
   
6. Sesame Communications – Chen web design
   
7. Sesame Communications – George web design
   
8. Sesame Communications – Wadhwa web design
   
9. New Project News – Magazine layout
   
10. Sesame Communications – Frankel web design
    
11. Sesame Communications – Gifford web design
    
12. Sesame Communicaiton – Thomas-Blair web design
    
13. Sesame Communications – Nissenbaum web redesign
    

These are projects I worked on during the month of November.

1. Sesame Communications – Lamb web design
   
2. Sesame Communications – Kawatta web design
   
3. Sesame Communications – Adams web design
   
4. Sesame Communications – Kemp web design
   
5. Sesame Communications – Pazios web design
   
6. Sesame Communications – Elliot dental web design
   
7. New Project News – magazine report ad (making use of lots of the same word “leads”)
   
8. Sesame Communications – Oberg web design
   
9. Serene Coaching – New design & blog
   
10. Sesame Communications – Rey web design
    
11. Seattle Reproduction – flyer design
    
12. Sesame Communications – Lindenhurst web design
    
13. Sesame Communications – Alter web design
    
14. New Project News Magazine – Magazine layout
15. Sesame Communications – Paventy web design
    

If you don’t understand the difference between vector and raster, you’re not alone!

The majority of images you see everyday on your computer are raster-based. Raster graphics are simply a grid of pixels, with each pixel assigned a color.  When you zoom in on a raster image — like a .jpg photo of your family reunion — you soon see the pixels in Aunt Sally’s face (or was that acne?).

Raster art is terrific for photographs, because it can capture and show very realistic gradients in color – like the highlights and shadows in people’s faces.   Newer digital cameras can take very high resolution photos, so you have to zoom in a LOT before you see Aunt Sally’s pixels.

The downside is that the file sizes can be very high — in the 20-40 megabyte range — and image quality can be lost when the file is re-saved as a JPG.

Vector art is based on mathematical formulas – not pixel colors. So instead of a series of colored blocks to create an image, a vector art file is composed of “instructions” that tell the computer to show a curve with a given length and bend, an area of certain color, etc.These instructions take up far less space than an equivalent raster image — so a 40MB raster file may only be a 800KB vector file. That smaller size makes editing much more efficient, because your computer isn’t freaking out while trying to render your changes. And it  makes them much easier to manage and share.

The other huge advantage of vector is that the image is crisp no matter how far you zoom in. So you don’t have to worry about a graphic being pixelly when you blow it up for a large sign, binder cover, etc. Vector art can be viewed and printed at any scale — whether business cards or billboards!  As an .eps file, it can be read by any vector-based graphics program, and even imported into Microsoft Word as clipart. This means that the same logo file that looks great on a business card will also look great on a billboard.  The bottom line — for print design, a vector logo will always look and work best. Any design agency will typically start with a vector logo, but can easily export Web-friendly files from this format.

One more thing — a raster image will either be grayscale or CMYK  color for print. If you have a logo with one or two colors, you’ll still pay for a 4-color print process using a JPG or TIF image. If you use a vector image, you can specify Pantone spot colors and really reduce your printing costs!

If you only have a logo that is raster (JPG) based, I can help you turn it into a vector graphic that can be used on many different applications. Just contact me at anita@lolaludesign.com.

These are the projects I worked on during the month of June.

1. Sesame Communications – Compton web design
   Dr. Compton was given to me by Sesame as a rush job that was already behind schedule. I came up with this design in about four hours (not shown are the interior pages that were designed). The doctor didn’t have a logo, so I created a quick one for his practice.
   
2. Ballard Plaza Pharmacy – Table display backdrop
   Using their new branding, I created a backdrop for a trade show the client was attending.
   
3. Vows & Values – Postcard design
   Client needed a postcard without bleeds that she could get printed quickly.
   
4. Seattle Reproduction – Rack card design
   Using the info from the postcard I created last month, I created a rack card for the client.
   
5. Sesame Communications – Schwarcz web design
   
6. Dimension Systems – Logo design, stationary, business card, & branding guidelines
   Client needed a consistent logo and branding (too many people were creating their own version of the logo). The branding guidelines makes things clear to everyone in the company.
   
7. Mountaineers Photo Committee – Web redesign & development
   The photo committee’s website hadn’t been updated in years and still had a 90’s look. I made it more modern looking with easier navigation.
   
8. Clear Source Marketing – Cartridge Express logo
   
9. Sesame Communications – Steiman web design
   
10. Sesame Communications – Freeman web design
    
11. AMV – Arundel Web Redesign
    Current site (below) was very harsh looking and hard to navigate.
    I came up with two options for a site redesign (below), using similar colors, but with minimal use of the orange. The navigation is also easier.
    

    

12. Stritmatter – Publication ads
    
13. LKK Partners – Delbene splash page
    
14. Sesame Communications – Parrot web design
    
15. Sesame Communications – Warshawsky web design
    
16. VM Creative – MS Telemarket Guide
    

I worked on the following projects during the month of May 2009. Note: Sesame Communications contracts with me to do web designs. They handle all the client interaction.

1. Sesame Communications – Gross web design
   Dr. Gross is a small-by-design dental practice. She had an easier time saying what she didn’t like than what she liked. She wanted a site that didn’t  look crowded with text. She wanted the site to have a boutique feel and not be too flashy or sales driven. Using samples she clipped from a magazine, I was able to come up with a color scheme that appealed to her as well as present a look she could be proud of.
   
2. Ballard Plaza Pharmacy – Brochure
   Ballard Plaza Pharmacy first came to me to design their logo and develop their brand. They wanted to start incorporating their new look  in their marketing pieces. This brochure is one that will be handed out at trade shows. Using shades of the colors from their logo, I was able to make the brochure look attractive while presenting information in smaller pieces instead of whole pages of text.
   
3. AMV – RRC web design
   Renaissance Rug Company wanted a website to showcase their carpets, but didn’t want just pictures of rugs on their site. Searching through stock photos of similar rugs with people in them was a priority. They were particular about the colors to use: gold and chocolate brown. The background of the site looks like a screened version of a rug and each page has at least two large photos of people enjoying their rugs.
   
4. Sesame Communications – Schwarcz web design
   Comfort Family Dental didn’t have a logo. The doctor was specific about the colors he wanted to use as well as wanting photos of Detroit. I searched for photos and found some that were applicable, using one as a background and the others as a rotating flash banner. I also created a simple text-based logo for the practice name using blocks of color and lines to give a little more character (quick and dirty since I wasn’t being paid to design a logo).
   
5. Sesame Communications – DDA web design
   Downtown Dental Association wanted a site that used light greens and browns and had some curves to it. I included a curve in the nav and above the main content, also using gradients to give sections more definition.
      

   After presenting it to the client, they decided they wanted brighter greens and darker blues. They also wanted to use a photo of Mt. Rainer in the header and the navigation moved to the left.  The following is the revised design.
   

6. Adam Smith – Web design
   Adam Smith is a politician that needed his website redesigned to look more modern. He also wanted to add a blog and social media icons. The new site is better organized. The following is a screen shot of the old site.
      

   This is what the new site looks like:
   

7. Sesame Communications – Russell web design
   Dr. Russell is located in the Bahamas and wanted a playful site. The trick was to do this using colors that would coordinate with his logo colors of orange and purple.
      

   After Dr. Russell reviewed the design, he designed that he didn’t want playful and wanted more of a boutique feel. Below is the revised design.
   

8. Confidential – Wall canlendar design
   Client wanted a wall calendar that would be attractive to display and allow enough space to write in events.
   
9. Sesame Communications – Organ Web Design
   Dr. Organ wanted his website to use colors from his logo and have a spa quality to it. Since his logo has a gradient in it, I used the same colors to create a gradient background to reaffirm his brand. The rotating flash banner shows people of all ages since his clientele has a wide variety.
   
10. Sesame Communications – Israel web design
    Dr. Israel wanted to use blues and grays on his site. Since he’s near the beach, he wanted to  include something to show that relationship. In the flash banner, I used a single photo of a beach and masked several sets of people that were placed in front of the beach scene and rotated. The background also has some elements that give the appearance of being underwater.
    
11. AMV – Columbia Hospitality landing page
    Columbia Hospitality needed a landing page to announce a wine festival they were sponsoring. The logo for the event was already created and needed to be pretty big since it included the event name. the page also needed to match the branding of the Columbia Hospitality website. To give the page more interested, I located several photos of the event location and placed them across the top of content area.
    
12. Seattle Reproduction – Patient flyer
    
13. Seattle Reproduction – Rack card
    
14. Seattle Reproduction – Postcard
    
15. AMV – Northwest Environmetrics web design
    Northwest Environmetrics wanted to redesign their website to make it more modern and to better show what they did.    

    Below is the original site:

    

    This is the new design:
    

16. Sesame Communications – Miller web design
    
17. Sesame Communications – Steiner web design take 2
    
18. Sesame Communications – Thompson web design
    
19. Sesame Communications – Hutchison web design
    
20. Pro Bono - Twitter backgrounds
       

     

     

     

I don’t have quite as many projects this month since I was on vacation to Thailand during the first half. Here’s what I’ve worked on the last half of the month.

1. Sesame Communications – Stevens web design
   
2. Nightingale Companies – Executive Domestic web design
   
3. Sesame Communications – Brentwood Pediatric Dentistry web design
   

These are projects I have been working on during the month of December.

1. Confidential Client - Logo design; website redesign
2. Camp Fire USA - Postcard Design
   
3. National VIP Service - Web design
   
4. Evans Creek - Site Redesign
   
5. Sesame Communications – Lenk web design
   
6. Martingale Publishing – Ads
   

   

   

7. Stritmatter – Booklet
   
8. Molly Klipp – Web design and development
   
9. Skin and Deeper – Logo design
   
10. Skin and Deeper – Business Card
    
11. Marie Cooley – Business Card
    
12. Silvaris – e-Newsletter design
    
13. Confidential client – Web design
14. Tora Dzenis – Buisness card design
    
15. Victoria Dzenis – Web design
    
16. Val Patrick – Business Card
    
17. Sesame Communications – Griffin web design revisions
    (Sarah Guilliot was the original designer)
18. New Project News – Magazine layout
    
19. Media Services – Sterling Landscaping brochure
    
20. Sesame Communications – Kossof web design
    
21. Martingale Publishing – Magazine Ad
    

These are projects I have been working on during the month of November.

1. Bob Gress: Weight Loss Coaching - Web Development
2. Val Patrick Golf – Web Development
3. Roomaker Organizing – Web Development
4. Zango Creative – Web updates for Sleep Seattle
5. Camp Fire USA – Parent Map Ad
   
6. Amy Goetz - Web Design
   
7. Sesame Communications – Isaacson Web Design
   
8. The Fitting Room – Web Redesign comp
   
9. Soundview - Brochure design/layout
   
10. Zango Creative – Greenwood Ad designs/layout
    
11. ATZ – Web banner designs
    

    

12. Camp Fire USA - Oversized brochure
    
13. Kairos - Business card design
    
14. Marie Cooley – The Fitting Room Web Development
15. Haute Portraiture – Brochure Design
    
16. New Project News – November magazine layout & ad design
    
17. Family Friendly Food – Banners
    
18. Resolution Coaching – Web banner
    
19. Interiers – Magazine cover design
    
20. Colo RR – Stationary Design
    
21. Les Brown – Book Cover Design
    
22. Sesame Communications – Dunbar web design
    
23. Sesame Communications – Nelson web design
    
24. Martingale Publishing – Ad design
    
25. Amy Goetz – Revised web design