Posts Tagged ‘business’

These are print & web design projects I have worked on during the month of February 2010:

1. Africa Easy – Quarter page ad design
   
2. Sesame Communications – Howell web design
   
3. Sweet Lily Organic Salon – Various design of marketing materials
   

   

   

4. Rodgers Law Firm – Logo comps
   
5. Sesame Communications – Alba web design
   
6. Sesame Communications – Williamson we design
   
7. Sesame Communications – Vadecha web desogm
   
8. Emerald City Lights – Pro bono brochure layout
   
9. Sesame Communications – Rodriguez web design
   
10. Sesame Communications – Rosen web design
    
11. Simply Efficient – newsletter banner
    
12. Sesame Communications – Cook web design
    
13. New Project News Magazine – IGBS ad design
    
14. Rodgers Law Firm – Final logo design and business card layout
    
15. Just A Call Away – logo design
    
16. New Project News – Magazine layout/design
17. Simply Efficient – CD label design
    
18. Just A Call Away – web redesign
    
19. Rodgers Law Firm – PowerPoint template design
    
20. Home Resource Network – half page flyer design
    

These are projects I worked on during the month of November.

1. Sesame Communications – Lamb web design
   
2. Sesame Communications – Kawatta web design
   
3. Sesame Communications – Adams web design
   
4. Sesame Communications – Kemp web design
   
5. Sesame Communications – Pazios web design
   
6. Sesame Communications – Elliot dental web design
   
7. New Project News – magazine report ad (making use of lots of the same word “leads”)
   
8. Sesame Communications – Oberg web design
   
9. Serene Coaching – New design & blog
   
10. Sesame Communications – Rey web design
    
11. Seattle Reproduction – flyer design
    
12. Sesame Communications – Lindenhurst web design
    
13. Sesame Communications – Alter web design
    
14. New Project News Magazine – Magazine layout
15. Sesame Communications – Paventy web design
    

When I’m working with new clients, I typically need to ask them for a vector version of their logo. Most have no idea what that means and more often than not, they don’t even know where to look for one. Many clients that have very busy logos that don’t look good when scaled down or need to be black & white only.

If you are having a new logo made, you need to know the following information:

1. Your logo should be scalable. The best logos are simple with clean lines. If you have too much detail in your logo, it will look messy when scaled small.
2. Ask for a logo in black & white, color and reversed so you have a version that will work with whatever printed or web piece you may need in the future.
3. Be sure to get a vector logo as well as high-resolution JPGs. A vector logo is one that is created in Illustrator or Freehand. The file can be scaled to any size without losing quality and will always appear sharp. It also usually has a transparent background and can be placed on anything. The file extension should be .ai or .eps. JPGs usually have a white background, which makes it difficult to place over color or photos, especially if your logo is mostly text. JPGs are useful when a client needs to the logo in a Word document or something with a white background. A client can also view a JPG on any computer, but cannot usually open and view a vector file. JPGs can only be scaled down…scaling up will result in very poor quality.
4. A logo from your website will NOT work for printed pieces. Your logo on your website is only 72 dpi (dots per inch). You need at least 300 dpi for print. Since the web can’t display a vector logo, it will either be a JPG or GIF, neither of which can be scaled larger. While a print-out of your web page may look ok on when printed on your desktop printer, it is handled differently when printed on a press and will appear blurry/fuzzy.
5. Your logo tells who you are and should be safe-guarded from loss like any other business file. Put all these versions on a disk and in a safe place. Keep the designer’s contact info in case you ever need to refer back to them.

As a value-added service, Lolalu Design will always give you a logo designed to be scalable and in various formats with instructions on keeping it safe. I will also help you insert your logo in your email signature and give you instructions for other scenarios where you might want to use your logo.